Antwerp 2026

Marketing technologist · Building and writing in public

Twelve years in brand and web. Currently a marketing technologist at a Fortune 500, where I build the AI tools that quietly do the work agencies still invoice for.

This is not a pitch. It's a record. I build things, take them apart, and write down what actually worked. The notes are the point. Everything here is free to read.

In-house by day.
This site is everything else.

Inquiries →
What a CV says
"Results-driven marketing professional"
Line 1 · Every CV ever
Says nothing
"Passionate about digital innovation"
Line 2 · Unfalsifiable
Says nothing
"Proficient in AI tools"
Line 3 · So is everyone
Says nothing
"Strong team player"
Line 4 · Filler
Says nothing
"Excellent communication skills"
Line 5 · Prove it
Says nothing
Word count
247
What I actually did Receipts
Shipped products 7 Built solo
Published notes 10 Free to read

What I Actually Do...

Build The Thing

Landing pages, internal tools, AI automations. Vanilla stack, no ceremony. I build to understand a problem, not to bill for it. Most of what I learn comes from shipping something that breaks.

Design, code, deploy Solo

Write It Down

Every note on this site is something I tested first. Search, AI answer engines, how work gets automated and who that leaves behind. No gated PDFs. No newsletter wall. Just the notes.

Notes, essays, teardowns Open

Selected Work(5)

Things I built to find out if I could

Why These Exist

None of these were briefs. Each one started as a question I couldn't answer by reading. The write-ups live in the notes.

Twelve Years,
Roughly In Order

Design first, then marketing, then the tooling underneath both. Each step made the last one make more sense. I am still in the fourth one, and I expect to be for a while.

  • 01. Brand & Web Design 2014
  • 02. Digital Marketing 2019
  • 03. Fortune 500, In-House 2023
  • 04. Building & Writing In Public Now
Yoshi De Schrijver, portrait

About

I Build Things.
Then I Explain Them.

Twelve years designing brands and websites in Belgium. Currently a marketing technologist at a Fortune 500 multinational, where I build the AI-powered tools that quietly absorb the work agencies still invoice tens of thousands for.

This site is not a shop. It's where I put the things I learn while doing the job. The products below are real, the notes are what I found out building them, and everything here is free to read.

12y
In Brand & Web
7
Products Shipped
10
Notes Published

Field Notes(16)

See all 16 notes →
Note 06 Jul 17, 2026 · ~8 min

Systems Thinking for Building With AI: The Model That Ships

Read The Article →
Note 16 Aug 1, 2026 · ~10 min

Everything Already Exists. Find the Angle.

Read The Article →
Note 15 Jul 25, 2026 · ~10 min

The Visual Workflow Tax: Why n8n Costs You Twice

Read The Article →

If Something Here
Was Useful, Or Wrong,
Tell Me.

I work in-house, so I keep this side of things quiet. But sharp questions, better arguments, and problems worth building for all get a reply. Usually within a day.

For Inquiries →
hello@localhost3000.agency LinkedIn
Based in Antwerp, Belgium